Est. MMXX · Dehradun, India “All the work that’s fit to print.” Today

Reshabh.cc

Designer · Creative Strategist · Founder of EngageX

From the Studio New

EngageX, the flagship.

A creative agency, founded 2020

Brand content, distribution, and UI/UX under one roof — the flagship agency, six years running. Full report in The Work.

Filed under: Brand content · Distribution · UI/UX

Front Page — Exclusive

I make people stop scrolling. Then I make sure they stay.

Ads people actually want to watch — notes on earning attention instead of demanding it.

By Reshabh Datta  —  Founder, EngageX

Reshabh Datta, photographed at an exhibition
The editor, at an exhibition. Dehradun, 2026.

Stopping the scroll is the easy half. The work that matters is what happens after the thumb pauses — content built to hold a stranger's attention, and experiences designed so they don't want to leave.

Through EngageX and a handful of studios, the practice spans performance creative, UI/UX, and the unglamorous craft of getting the right work in front of the right people — then keeping them there.

Also Inside New

A founding designer at Stom AI.

Product & interface, 2025

The founding designer's brief: take a complex AI capability and make it feel obvious. Dispatch continues in The Work.

Filed under: Product design · AI · UX

The Weather

Clear skies over Dehradun. Steady output forecast. A strong chance of new work through the season. Winds favourable for collaboration.

RESHABH

The Work — Ventures & Roles

Creative Agency · Founder Now

EngageX

2020 — present · The flagship

We produce custom brand content, run platform-native distribution, and design UI/UX — building brand ecosystems that invite attention rather than interrupt it.

Brand content · Distribution · UI/UX

Design Studio · Co-founder Now

Norline Studio

2026 — present

A studio founded with fellow creatives — collaborative, honest design work for brands that want substance over noise.

Design · Brand · Collaboration

AI Product · Founding Designer Now

Stom AI

2025 — present

Founding designer shaping the product and interface — turning a complex AI capability into something people find intuitive to use.

Product design · AI · UX

Brand & Marketing · Head

BluntObjects

2025 — 2026

Led marketing and communications for a creative-built brand focused on honest, collaborative design.

Marketing · Comms · Brand

About the Editor

Reshabh Datta at a photography exhibition
Reshabh Datta, editor-in-chief.

I believe content should be worth sharing.

A note from the founder

I'm Reshabh — a designer, entrepreneur, and creative strategist who thinks content shouldn't just sell. It should resonate. I started EngageX to prove that ads and brand content can feel native, intuitive, and genuinely enjoyable instead of disruptive.

The work doesn't stop at production. I'm just as focused on distribution — getting the right content in front of the right people through curated networks and platform-native formats, so a brand actually compounds over time.

Signed, Reshabh Datta

Dehradun, India  ·  B.Des UI/UX, UPES  ·  Open to projects

From the Archives — The Editor's Journey

Every editor has a back catalogue. The following clippings are preserved exactly as printed.

Early archive · undated · first grade

Local first-grader releases debut blockbuster.

A short movie about super pandas fighting the bad guys premieres on YouTube to an audience of immediate family and one very patient computer. Critics in the household call it "very nice." The director has already announced a sequel.

Super pandas · Bad guys · Origin story

Archive · 2015

Boy launches tech channel; revenue: ₹0.

A new tech channel begins uploading with alarming consistency. Earnings to date: nothing whatsoever. Asked why he keeps going, the proprietor insists it is "all part of the grand scheme of things."

Tech · YouTube · The grind

Archive · 500 uploads later

Five hundred videos, still not a rupee.

The channel crosses 500 uploads without earning a single rupee — only the ability to speak to a lens, hold a frame, cut on action, and ship on schedule. Sources say this may prove useful someday.

Oration · Filming · Editing

Today's edition Now

The grand scheme, revealed.

The kid with the panda movie now leads content for billion-dollar companies. Turns out the lessons were the salary all along — and some schemes are simply grander than others.

EngageX · Brand content · Full circle

The Picture Desk — Lately on Instagram

Fresh prints from the wire. Pick a card — every one opens the original dispatch on @reshabh.cc.

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LAST PAGE

Classifieds — Get in Touch

Wanted: brands & ideas that deserve better than another skippable ad.

Ready when you are.

Dehradun, Uttarakhand, India  —  30.3165° N, 78.0322° E